| Affiliate Marketing is a widespread method of promoting a website, in which
an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of
the practice of paying finder's-fees to individuals who introduce new clients to a business. Compensation may be made based on a
certain value for each visit (Pay-per-click), registrant (Pay-per-lead), or a commission for each customer or sale
(Pay-per-Sale).
The most attractive aspect of affiliate marketing, from the marketer's viewpoint, is that no payment is due to an affiliate
until results are realized.
E-commerce sites, such as Amazon.com run their own affiliate programs while
other e-commerce vendors use a third party services provided by CommissionJunction.com, LinkShare.com, BeFree.com and others to
track traffic or sales that are referred from affiliates. Some businesses credit a great part of their growth and success to this
marketing technique, and many online vendors have used it to substantially increase their sales.
In its early days many Internet users held negative opinions of affiliate marketing due to the tendency of affiliates to use
spam to promote the programs in which they were enrolled. As
the practice has matured, many affiliate programs now prohibit their affiliates from spamming.
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