| Cloudmakers was the name of the Yahoo group created to tackle the online
mystery alternate reality game designed around and to
promote the film A.I. By the end of the game, it had more than
3,000 members, and was generating more than 100 messages a day in email traffic.
The game was being developed as it was played, and while most of the players came to the plotlines after they had been
solidified, the Cloudmakers group was constantly on the bleeding edge of the game, pushing the game's developers, influencing the
plot (warnings, and messages sent by Cloudmakers members to characters in the story regularly turned up in the plot, and
designs/blueprints and databases produced by the group were referenced by and even featured on in-game websites and magazines),
and, in some instances, determining (through their investigations) which parts of the game world became part of the story.
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