Crest is the name of a very popular toothpaste which is now on the
market in many countries, such as the United States, Canada, the United Kingdom, and
France. It is made by Procter & Gamble. It was the first toothpaste to utilize fluoride as an active ingredient.
Crest is endorsed by the American Dental
Association (ADA) as an "effective decay-preventive dentifrice that can be of significant value".
It was first introduced in 1955, as the first toothpaste clinically proven to help
prevent cavities and tooth decay. A new formula was released in 1981.
The Crest brand covers over twenty brands of toothpaste, toothbrushes, mouthwash, and dental floss. They also have a teeth-whitening product called Crest Whitestrips.
Crest toothpaste in pop culture
Mike Piazza was paid $20,000 for a half-hour of pitching a vanilla-mint
flavored Crest toothpaste on the September 23, 2004 episode of the NBC television program The
Apprentice.
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