Cultural tourism (also culture tourism) is the subset of tourism concerned with a country or region's culture, especially its arts. Cultural tourism includes tourism in urban areas, particularly historic or large cities and their cultural facilities such as museums and theatres. It can also, less often, include tourism to rural areas; for outdoor festivals, the houses of famous writers & artists, sculpture parks, and landscapes made famous in literature. It is generally agreed that cultural tourists spend substantially more than standard tourists do.

See also: heritage tourism.