The term emerging markets is commonly used to describe business and market activity in industrializing or emerging regions of the world. It is sometimes loosely used as a replacement for emerging economies, but really signifies a business phenomenon that is not fully described by or constrained to geography or economic strength. Examples of emerging markets include China, India, South Korea, Brazil, Malaysia, countries in Eastern Europe, and parts of Africa.

The research on emerging markets is diffused within management literature. While researchers including C. K. Prahalad, Hernando De Soto, and several Harvard Business School professors have described activity in countries such as India and China, how a market emerges is little understood.

It appears that emerging markets lie at the intersection of non-traditional user behavior, the rise of new user groups and community adoption of products and services, and innovations in product technologies and platforms.

External link

A good technical site that covers emerging markets is ForeignMarketWatch.com (http://www.foreignmarketwatch.com)

References

Michael Pettis, The Volatility Machine: Emerging Economies and the Threat of Financial Collapse (2001)ISBN 0-19-514330-2