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Good to Great

Good to Great is a nonfictional book by Jim Collins that describes how companies transition from being mediocre companies to great companies and how their competitors fail. In each case a company is compared to another in the same industry which, though faced with similar circumstances, failed to compete successfully.

Discussed, but not limited to these, are the companies Gilette, Nucor, Walgreens, Kroger, Abbott Laboratories, Circuit City, and Fannie Mae.

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