Hasbro (NYSE: HAS (http://www.nyse.com/about/listed/lcddata.html?ticker=HAS)) is an American toy and game company. It is the second largest toy maker in the world, second only to the toy giant Mattel. Hasbro is also the publisher of the world's most popular board game, Monopoly. The corporate headquarters
is located in Pawtucket, Rhode Island.
History
Hasbro, Inc. is the parent company of several subsidiaries. The toys and
games produced by these companies retain their brand identity, which is an important
advertising consideration. Many of Hasbro's games have been around so long that they have entered into the popular culture.
Some of the Hasbro-owned subsidiaries are:
Hasbro would be the largest toy and game publisher in the world if it were not for Mattel's Barbie franchise.
Toys & Games
Hasbro has several brands of toys aimed at different demographics. Some of its more well known brands are:
Hasbro is the largest producer of board games in the world as a result of
its component brands, such as Parker Brothers, Milton Bradley, Wizards of the Coast, and Avalon Hill. Some of its
more well known and top selling games are:
Hasbro also produces many variations of most of their games. For example, in addition to original Scrabble, the game is also available as "Scrabble Deluxe Edition", "Scrabble Deluxe Travel Edition", and
"Scrabble Junior".
Hasbro began a short-lived computer and video game
development and publishing venture called Hasbro Interactive in the 1990s, but disbanded it in late 1999. Now Hasbro develops video games based on
its brands through third-party developers and licensing
strategies.
On February 25, 2005, Hasbro
announced that it would be introducing a musical toothbrush to the market. The
Tooth Tunes would transmit music from the jawbone to the ear when the bristles touch the teeth.
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