| Permission marketing is a term used in e-marketing. Marketers will
ask permission before they send advertisements to prospective customers. It is used by some internet marketers, email marketers,
and telephone marketers. It requires that people first "opt-in", rather than allowing people to "opt-out" only after the ads have
been sent.
Marketers feel that this is a more efficient use of their resources because ads are not sent to people that are not interested
in the product. This is one technique used by marketers
that have a personal marketing
orientation. They feel that marketing should be done on a one-to-one basis rather than using broad aggregated concepts like
market segment or target market.
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