The Economist is a weekly news and international affairs publication of The Economist Newspaper Limited in
London. Subjects typically covered include international politics, business, finance, science and technology and the arts. The publication is targeted at the high-end
"prestige" segment of the market and counts among its audience influential business and government decision-makers.
For historical reasons The Economist is often referred to as a newspaper, though unlike most newspapers it is printed weekly in magazine form on glossy
paper, like a newsmagazine.
The publisher announced in the newspaper's 5th March 2005 issue that "the weekly global circulation of The Economist
has passed the 1,000,000 mark" for the first time, with sales for July-December 2004 averaging 1,009,759 each week.
Features
The Economist’s primary focus is world politics and business, but it also runs regular sections on science and technology as well as books and the arts. Every two weeks, the newspaper includes, as an additional
section, an in-depth survey of a particular region or field of business.
Articles, which are often heavily opinionated, almost never carry a byline. This
means that no specific person or persons can be named as the author. Not even the name
of the editor (currently Bill
Emmott) is printed in the issue. It is a longstanding tradition that an editor's only signed article during his tenure is
written on the occasion of his departure from the position. The author of a piece is named in certain circumstances: when notable
persons are invited to contribute opinion pieces; when Economist writers compile surveys; and to highlight a potential conflict
of interest over a book review. The names of Economist editors and correspondents can be located, however, via the staff pages of
the website.
The newspaper has a trademark tight writing style that is famous for putting a maximum amount of information into a minimum of
column inches. The one feature most articles have in common is the concluding witticism. Some have joked that as long as the writers can deliver that, their political or other opinions do not
matter. Since 1995, The Economist has published precisely one obituary every
week, of a famous (or infamous) person from any field of endeavour.
The Economist is also famous for its Big Mac index, which uses
the price of a Big Mac hamburger sold by McDonald's in different countries as an informal measure of purchasing power parity between two currencies. It has turned
out to be a whimsical but surprisingly accurate index for comparison. In January 2004, this index was joined by a Starbucks "tall latte index".
The magazine is also a co-sponsor of the Copenhagen
Consensus.
Each of the opinion columns in the newspaper is devoted to a particular area of interest. The names of these columns reflect
the topic they concentrate on:
Two other regular columns are:
- Face Value: about prominent people in the business world
- Economic Focus: a general Economics column frequently based on academic reasearch
The magazine goes to press on Thursdays, is available online from Thursday
evening GMT, and is available on newsstands in many countries the next day. It is
printed in seven sites around the world.
Awards
The Economist newspaper sponsors a yearly "Innovation Awards", now in six categories.
The 2004 Award for Social and Economic Innovation is Muhammad Yunus, founder of the Grameen Bank.
Opinions
The newspaper was first published in September 1843 by James Wilson to
“take part in ‘a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance
obstructing our progress.’ ” This phrase is quoted on the newpaper's contents page.
When the newspaper was founded, the term “economism” denoted what would today be termed fiscal conservatism. The Economist generally takes both
an economically and socially liberal (or libertarian) position disfavouring government interference in either social or economic activity, though views
taken by individual contributors are quite diverse.
The newspaper:
- Supports gay marriage [1] (http://www.economist.com/opinion/displayStory.cfm?story_id=2459758)
- Supports legal prostitution
[2] (http://www.economist.com/opinion/displayStory.cfm?story_id=3151258)
- Supports decriminalising drugs such as marijuana
- Supports reducing agricultural subsidies in developed nations
- Supports the 2003 war in Iraq
- Supports stronger gun control laws in the United States [3] (http://www.economist.com/agenda/displaystory.cfm/none/PrinterFriendly.cfm?Story_ID=1936029)
- Supports Turkey's membership in the European Union
- Supports space exploration by private organisations such as Scaled Composites SpaceShipOne, instead of by NASA or
the ESA
- Supports regulation by governments where an efficient market cannot or does not exist (e.g. environmental or social)
- Supports charitable donations by private individuals and governments but condemns most financial charity by companies as
"borrowed virtue" (e.g. they support the fact that Bill Gates, not Microsoft, is the world's most charitable non-governmental
body)
Like many newspapers, The Economist occasionally uses its pages to endorse candidates in upcoming major elections. In
the past, the magazine has endorsed:
- Bill Clinton, Democrat (U.S. presidential election, 1992)
- Bob Dole, Republican (U.S. presidential election, 1996)
- Conservative Party, led by John Major (UK general election, 1997): “Labour doesn't deserve it” [4]
(http://www.economist.com/research/articlesBySubject/displayStory.cfm?story_ID=86742&subjectid=348897)
- George W. Bush, Republican (U.S. presidential election, 2000), after
John McCain was defeated in the Republican primaries
- Michael Bloomberg, Republican (New York City mayoral election, 2001): “The Economist would shudder and
pull the lever for Mr Bloomberg” [5] (http://www.economist.com/displaystory.cfm?story_id=842420)
- Labour Party, led by Tony Blair (UK general
election, 2001): “Vote conservative” [6] (http://www.economist.com/research/articlesBySubject/displayStory.cfm?story_ID=639306&subjectid=483478)
- Arnold Schwarzenegger, Republican (2003 California recall), though the magazine was strongly
opposed to the recall itself
- "Red" Ken Livingstone, Independent/Labour (London mayoral election, 2004)
- Liberal-National coalition, led by John Howard (Australian legislative election,
2004); had opposed Howard's bid for a third term in 2001
- John Kerry, Democrat (U.S. presidential election, 2004):
“The incompetent [George W. Bush] or the incoherent [John Kerry]?” [7] (http://www.economist.com/opinion/displayStory.cfm?story_id=3329802)
A history of The Economist by the editors of Economist.com puts it this way:
- What, besides free trade and free markets, does The Economist believe in? “It is to the Radicals that The
Economist still likes to think of itself as belonging. The extreme centre is the paper's historical position.” That is
as true today as when Crowther said it in 1955. The Economist considers itself the enemy of privilege, pomposity and
predictability. It has backed conservatives such as Ronald Reagan and Margaret Thatcher. It has supported the Americans in
Vietnam. But it has also endorsed Harold Wilson and Bill Clinton, and espoused a variety of liberal causes: opposing capital
punishment from its earliest days, while favouring penal reform and decolonisation, as well as—more recently—gun
control and gay marriage. [8] (http://www.economist.com/help/DisplayHelp.cfm?folder=663377)
Business
Circulation for the newspaper, audited by Audit Bureau of Circulations (ABC), is on average 1,009,759 (July 2004-December 2004 figures) sales per week. Sales
outside North America totalled 492,167, with sales in Latin and North
America making up 517,592. Previous audits have put approximately 21% of the readership in continental Europe, 16% in the UK and 11% in Asia.
The newspaper consciously adopts an internationalist approach
and notes that over 80% of its readership is from outside the UK, its country of publication. The current editor (as at October 2004), Bill Emmott, assumed his role in 1993.
The Economist Newspaper Limited is a wholly-owned subsidiary of The Economist Group. One half of The Economist Group is owned
by private shareholders, and the other half by the Financial Times, a
subsidiary of The Pearson Group. The editorial independence of the Economist
is strictly upheld. In 2002, the Economist Group turnover was £227m in 2002 resulting in an operating profit of £15m (down from
£21m in 2001 and £32m in 1998, the decrease attributed to a sharp decline in advertising). Income streams are split roughly 50-50 between advertising and other areas, such as
subscriptions.
In July 2004, The Economist Group launched an
upmarket lifestyle magazine called Intelligent Life, an
annual publication.
Letters
The Economist frequently receives letters from senior businesspersons, politicans and spokespersons for government
departments, Non-Governmental Organisations and pressure-groups. While well-written or witty responses from anyone will be
considered, controversial issues will frequently produce a torrent of letters. For example, the Survey of Corporate Social
Responsibility, published January 2005, produced letters from Oxfam, the UN World Food Programme, UN Global Compact, the Chairman
of BT, an ex-Director of Shell and the UK Institute of Directors.
Censorship
Sections of The Economist criticising authoritarian regimes, such as China, are
frequently removed from the newspaper by the authorities in those countries. Nelson Mandela stated that he used to receive The Economist while imprisoned in South Africa until the authorities there realised that it was not restricted to
covering economic issues and was, moreover, taking a very strong line against the Apartheid regime.
External links
- Economist.com (http://www.economist.com/) – homepage of The Economist
- The Economist
Group (http://www.economistgroup.com/) – website providing group
information and links to all group publications such as CFO, Roll Call and European Voice
- Intelligent Life (http://www.economist.com/intelligentlife) – homepage of Intelligent Life
- Economist
1993 (http://www.swan.ac.uk/history/teaching/teaching%20resources/An%20Gorta%20Mor/current%20views/Economist93.htm)
– Ruth Dudley
Edwards’ retrospective on The Economist, written on the occasion of its 150th year of publication
Further reading
Edwards, Ruth Dudley. The Pursuit of Reason: The Economist 1843–1993. London: Hamish Hamilton, 1993.
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